About Direct Mail Formats – The prosperity of your mailing is dependent on whom you mail to (your list), that which you promise (your offer), whenever you mail (your timing), and that which you mail (your format and inventive). Listed here are a couple of inquiries to request you to ultimately choose which format is probably the very best one for the next mailing.
Letter : Does profits message have to originate from one individual by title? Must it be addressed to someone by title? Is privacy or discretion an issue? A sales page in a envelope is what you want.
Postcard : Is the sales message short and straightforward, and made to motivate your prospect to talk to your web site to hear your full pitch (and make an order)? A postcard is a great option.
Self-mailer : Must you illustrate profits message and keep printing and mailing costs lower? Then consider using a self-mailer (a document that mails with no envelope, for example an 8 ½ x 11 sheet of cardstock, folded once on itself and sealed having a tab).
Classic direct mail package : Have you got items to say that don’t really easily fit in instructions (technical specifications, for instance)? Is the sales message more than 600 words? Does your prospect have to mail back a cheque or order form? A classic direct mail package is the best option, composed of the mailing envelope, letter, sales brochure, business reply card or order form, and business reply envelope.
Dimensional mailer : Must you achieve C-level professionals in Fortune 500 companies? Professionals who’ve mailroom staff and executive secretaries who screen their mail? A dimensional mailer might be the best way to achieve their desk together with your sales message. One firm lately mailed a transportable DVD player inside a high-finish box, and enclosed a sales page explaining the executive might get the handheld remote control unit (without that the player didn’t work) by ending up in a sales repetition from the organization who mailed the package. The response rate was high.
Catalog : Have you got a lot to market? Must you show the colour, shape or quality of the product? Mail a catalog.
Unaddressed flyer : Have you got a message that must achieve everybody inside a given geographic area, like a business park, for that least amount of cash? Consider mailing an easy 8 ½ x 11 sheet with copy and design on either sides.
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